What Is Facebook Marketing?
Facebook marketing refers to the creation and use of a Facebook page to actively communicate and attract prospective customers and maintain contacts with existing customers. Basically, Facebook makes it possible for you to create a personal profile through which you can engage and interact with your friends as well as a business page for a group, organization or company for the purposes of developing a fan base for a given service, brand or product.
Why choose Facebook?
In order to completely get the picture as to why you should choose Facebook, a narrative of the social networking history is of essence. In the early phase of social networking, MySpace was the top player and they enjoyed exponential growth hitting an unbelievable 100 million users between 2003 and 2006, and received more traffic compared to Google.
By 2008, Facebook became the dominant player and the social networking platform of choice worldwide. In 2009, there were more Facebook users in the United States than MySpace users. This led to a radical shift in online marketing strategy. Advertisers started to flock to Facebook to market to the now over 1.1 billion active users.
Apart from Google, Facebook prides itself as being one of the most visited website making it the perfect hunting ground for companies and organizations seeking to attract new customers for their products and services. It is also an inexpensive form of marketing and offers brands, local businesses, personalities and nonprofit organizations an opportunity to connect and interact with potential customers.
How Facebook marketing works
In order to start marketing through Facebook, you need to create a Facebook business page for your organization or company. Unlike personal profiles, you cannot invite friends using the Facebook page as the pages only get fans or followers and not friends. The page gets more fans as people like and interact with it.
The good thing about a Facebook business page is that the moment a person likes a page, Facebook displays that activity on their news feed hence increasing chances of getting more followers and your advertisement display. Everything posted on the business page is broadcasted to all individuals who have liked the page hence the business stands to reach as many people as possible with the advertising.
However, getting a like for a Facebook business page is not the difficult part. The difficult part is in retaining the likes and ensuring that the content posted resonates well with users who liked the page. Engagement in this regard is very important and interacting with fans is of essence. The more personal and relevant updates you post, the more traffic you will get to your website and the higher the chances of conversions.
As a matter of fact, Facebook marketing works through constant engagement with the fans, posting of content through different formats, announcement of promotions, and hoping that the content posted is shared widely by users who like your business page. Active engagement by responding timely to comments by users as well as answering any pertinent questions is of essence in maintaining relevancy and ensuring that your marketing strategy works.
Advantages of Facebook Marketing
With over 1 billion active users, Facebook is without a doubt the biggest social networking site that internet marketers cannot afford to give it a wide berth. So what are the advantages of Facebook marketing?
- With over 1 billion users, Facebook marketing provides you the perfect opportunity to reach a wider customer base globally.
- You get to enjoy multiple marketing platforms. Facebook makes use of platforms such as groups, ads as well as pages to market your brand, product or services.
- Inexpensive way of advertising. Facebook offers its customers budget friendly ads
- Facebook marketing fosters business customer relationships with instant feedbacks, engagement and interaction.
In light of the above, there is no reason as to why you shouldn’t take up Facebook marketing to take your business to the next level and achieve a competitive edge.